How-To Guide

How to Create a Logo for Your Startup Free: Step-by-Step Guide

Create a professional startup logo in minutes without hiring a designer. Complete guide using free AI tools, design principles, and export best practices.

By Mara Sullivan • Head of Brand Strategy at Studio24Published 2025-02-2810 min read

Key Takeaways

Generate 20-30 variations before refining
Test logos at different sizes
Export multiple formats for different uses
Ensure versatility across applications

Time to first concept

30 seconds

Recommended variations

20-30 before refinement

Export formats needed

SVG, PNG, JPG

Step 1: Define Your Brand Identity

Before creating your logo, clarify your brand personality, target audience, and competitive positioning. Write a one-sentence brand promise to guide design decisions.

Step 2: Generate Logo Concepts

Use Studio24's logo generator to create 20-30 variations. Input your brand name, select industry, and choose style (minimalist, abstract, or typography-based).

Step 3: Refine Your Favorite

Select your top 3-5 logos and refine colors, spacing, and elements. Test how they look at different sizes and on various backgrounds.

Step 4: Export Production Files

Download in SVG (vector), PNG (transparent), and JPG formats. Ensure your logo works on light and dark backgrounds.

Tools referenced

Branding

Logo Generator

Professional brand logos generated in seconds.

Open tool

Branding

Business Name Generator

Catchy, available business names powered by AI.

Open tool

Developer Tools

Palette Generator

Generate color schemes.

Open tool

Next Steps

Turn insights into output

Clone the exact workflow used in this article. Open the referenced tool, load the recommended prompts, and keep your SEO brief inside Studio24 so nothing gets lost in docs.

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