Design & Marketing Glossary

Computer systems capable of performing tasks that typically require human intelligence, such as visual perception, decision-making, and language understanding.

A set of protocols and tools that allow different software applications to communicate with each other.

The design of products and content usable by people with disabilities, including visual, auditory, motor, and cognitive.

Descriptive text for images that helps screen reader users and displays when images cannot load.

The collection of visual elements that represent and distinguish a brand, including logos, colors, typography, and imagery.

The process of isolating a subject from its background, creating a transparent or replaced background.

A framework for understanding how colors work together, including color relationships, harmony, and psychological effects.

A strategic marketing approach focused on creating and distributing valuable content to attract and engage a target audience.

A prompt that encourages users to take a specific action, such as signing up, buying, or learning more.

The percentage of visitors who complete a desired action, such as making a purchase or signing up.

A distributed network of servers that delivers web content to users based on geographic location for faster loading.

AI systems that can create new content, including text, images, music, and code, based on training data patterns.

The process of increasing an image's resolution while maintaining or improving visual quality using algorithms or AI.

Measurable values that demonstrate how effectively a company is achieving key business objectives.

The process of creating a visual symbol or icon that represents a company, brand, or organization.

A standalone web page created specifically for a marketing campaign, designed to convert visitors.

A subset of AI where systems learn and improve from experience without being explicitly programmed.

Computing systems inspired by biological neural networks, consisting of interconnected nodes that process information.

The practice of crafting effective text inputs to get desired outputs from AI systems.

Digital images composed of a grid of pixels, where each pixel contains color information.

The amount of detail in an image, typically measured in pixels per inch (PPI) or dots per inch (DPI).

A performance measure used to evaluate the efficiency of an investment or compare investments.

Web design approach that creates sites adapting to different screen sizes and devices.

The practice of optimizing websites and content to rank higher in search engine results pages.

Using social media platforms to promote products, services, or brands and engage with target audiences.

An XML-based vector image format for two-dimensional graphics that supports interactivity and animation.

The art and technique of arranging type to make written language legible, readable, and visually appealing.

AI technology that generates images based on text descriptions or prompts.

The specific group of people a product, service, or marketing message is intended to reach.

Digital images created using mathematical formulas to define shapes, allowing infinite scaling without quality loss.

A clear statement that explains how your product solves customer problems, delivers benefits, and why customers should choose you.