How-To Guide

How to Write Product Description That Sells: E-commerce Copywriting Guide

Write compelling product descriptions that convert. Learn SEO optimization, persuasive copywriting, and platform-specific requirements for Amazon, Shopify, and eBay.

By Dev Patel • SEO & Growth Lead at Studio24Published 2025-03-1010 min read

How to Write Product Description That Sells: E-commerce Copywriting Guide

Key Takeaways

Benefits over features
SEO keywords essential
Platform-specific optimization
AI tools save hours

Conversion lift

+27% with optimized copy

Time saved

2 hours per product

SEO improvement

+35% keyword density

Structure of High-Converting Descriptions

Start with benefits, include features, add social proof, use power words, and end with clear CTAs. Keep it scannable with bullet points.

SEO Optimization

Include target keywords naturally, use long-tail variations, optimize for voice search, and include schema markup for rich snippets.

Platform-Specific Tips

Amazon: Focus on keywords and bullet points. Shopify: Tell a story and build brand. eBay: Highlight condition and value.

AI-Assisted Writing

Use Studio24's product description generator to create SEO-optimized copy in seconds. Customize tone, length, and include key features automatically.

Tools referenced

Marketing

Product Description Generator

Write converting e-commerce copy.

Open tool

Marketing

Ad Copy Generator

Create ads for Facebook, Google, and IG.

Open tool

Next Steps

Turn insights into output

Clone the exact workflow used in this article. Open the referenced tool, load the recommended prompts, and keep your SEO brief inside Studio24 so nothing gets lost in docs.

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