Target Audience
Definition: The specific group of people a product, service, or marketing message is intended to reach.
Understanding Target Audience
Target audience refers to the specific group of consumers most likely to want your product or service. Defining your target audience involves demographic factors (age, gender, income), psychographic factors (interests, values, lifestyle), and behavioral factors (buying habits, brand loyalty). Understanding your target audience guides all marketing decisions, from product development to messaging to channel selection. Personas are often created to represent target audience segments.
More business Terms
ROI (Return on Investment)
A performance measure used to evaluate the efficiency of an investment or compare investments.
KPI (Key Performance Indicator)
Measurable values that demonstrate how effectively a company is achieving key business objectives.
Value Proposition
A clear statement that explains how your product solves customer problems, delivers benefits, and why customers should choose you.