UTM Link Builder
Create campaign tracking links with source, medium, campaign, content and term parameters. Preserve existing URL parameters and copy the finished link.
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Your campaign link
Existing non-UTM parameters and fragments are preserved. Current UTM keys are replaced. Test the link and your analytics setup before using it.
How to use it
Start with the actual landing-page URL. Use a consistent source, medium and campaign naming convention, such as newsletter, email and spring_launch. Use content to distinguish placements or variants. Test the final URL and confirm your analytics platform records it.
Worked example
A newsletter campaign might use utm_source=newsletter, utm_medium=email and utm_campaign=spring_launch. Use utm_content=top_button to distinguish the main button from a text link.
What to check separately
This builds a URL in your browser. It does not install analytics, shorten links or guarantee attribution. Existing UTM values are replaced by the values you enter; blank optional fields remove their corresponding UTM keys. Never put personal information in a tracking URL.
Plan conversion tests that teach you something →Put the next draft together
Take the result into a connected campaign workflow. Keep the brief and editable drafts in one file. Three standard text drafts are free with a verified-email account; a complete five-step campaign may require a paid allowance.