Free marketing tools
Know the numbers.
Make a clearer offer.
Practical calculators, copy utilities and a self-assessment to help you choose what to fix next. Use them immediately. No account or card needed.
Start here / 2-minute self-assessment
Is your offer easy to buy?
Find gaps in your promise, proof, pricing and next step. Leave with a practical checklist.
Prepare the next campaign
SEO Snippet Preview ↗
Preview a page title, description and display URL in a search-style layout. Edit the wording and compare mobile and desktop widths.
UTM Link Builder ↗
Create campaign tracking links with source, medium, campaign, content and term parameters. Preserve existing URL parameters and copy the finished link.
Campaign Brief Builder ↗
Organise your buyer, deliverables, price, verified facts and next action into a reusable campaign brief. Copy it or take it into the campaign workspace.
Copy Clarity & Word Counter ↗
Count words, characters, sentences and paragraphs. Flag long sentences and familiar vague phrases for a manual copy edit. Everything runs in your browser.
Know the numbers
Conversion Rate Calculator
Calculate conversions as a percentage of eligible visits. Use the same timeframe and visitor definition for both numbers.
ROAS Calculator
Calculate attributed revenue per unit of advertising spend. Compare the result with your margin before deciding whether a campaign is profitable.
Customer Acquisition Cost Calculator
Calculate acquisition spend per new paying customer. Include the sales and marketing costs you intend to compare.
Customer Lifetime Value Calculator
Estimate revenue and gross profit across an assumed customer lifespan. Use observed purchase frequency and retention when available.
Profit Margin Calculator
Calculate gross profit, gross margin and markup from selling price and direct cost. Keep margin and markup distinct.
Break-Even ROAS Calculator
Estimate the ad revenue needed to cover advertising from your pre-ad contribution margin. Use margin after variable selling costs.
Funnel Revenue Calculator
Model a traffic-to-lead-to-customer funnel. Change one assumption at a time to see which step has the biggest impact on the scenario.
Average Order Value Calculator
Calculate revenue per order from a consistent reporting period. Decide how you handle refunds, shipping and tax before comparing results.
Email Click-Through Rate Calculator
Calculate unique click-through rate from delivered emails. Use clicks and deliveries from the same campaign and exclude known bot traffic where possible.
Campaign ROI Calculator
Estimate campaign return after direct product costs and campaign spend. Use contribution profit rather than revenue as the starting point.