The campaign playbook / One-time purchase
A better starting point
for your next launch.
Six campaign kits. Editable briefs, copy templates, worked examples and a measurement worksheet. Open the playbook, adapt it to your business, and get the useful work done.
$19 USD once. Markdown playbook + CSV worksheet. No recurring charge. AI credits are sold separately.
Included with every active Studio24 subscription. Already a subscriber? Download it here.
See the approach
Write the offer before
you write the ads.
A campaign is easier to build when the brief is clear. Each kit follows a useful order and tells you what to check before moving on.
Preview the Product Launch Kit →Sample from the playbook
The one-page business brief
- Specific buyer and buying situation
- Problem they are trying to solve
- Included deliverables and exclusions
- Price, currency and billing frequency
- Verified specifications and publishable proof
- Main objection and a single next action
If a fact is unknown, write UNKNOWN. Never turn a missing fact into a marketing claim.
Six jobs. A practical kit for each.
Product Launch Kit
A clear offer, launch page, emails and first-week content.
Ecommerce Listing Kit
Product descriptions, listing titles, search snippets and recovery emails.
Lead Magnet & Email Kit
A useful free resource, opt-in copy, welcome email and nurture sequence.
SEO Content Kit
A useful editorial brief, outline, article draft and accurate search snippets.
Social Campaign Kit
A set of campaign angles, Reel script, carousel copy and posting plan.
Service Sales Kit
Discovery questions, a clear proposal, objection replies and follow-up.
You also get
A reusable business brief, launch checklist, weekly operating rhythm, experiment worksheet, 30 workflow prompts and 48 specialist tool briefs. The CSV measurement sheet opens in Excel, Google Sheets or Numbers.
Who it fits
Founders, store owners and freelancers who want editable starting points and are willing to check the facts. You adapt and publish the work yourself. AI generation, email sending, design files and consulting are not included.
Start with the kit.
Make it your own.
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