Brand Identity
Definition: The collection of visual elements that represent and distinguish a brand, including logos, colors, typography, and imagery.
Understanding Brand Identity
Brand identity encompasses all the visual and tangible elements that create the face of a brand. It goes beyond just a logo to include color palettes, typography systems, imagery styles, patterns, icons, and the overall visual language that makes a brand recognizable. A strong brand identity creates consistency across all touchpoints, builds trust with customers, and differentiates a company from competitors. It typically includes a brand guidelines document that specifies how all elements should be used.
Examples
Apple's minimalist aesthetic
Coca-Cola's red and white scheme
Nike's swoosh and typography
More design Terms
Logo Design
The process of creating a visual symbol or icon that represents a company, brand, or organization.
Vector Graphics
Digital images created using mathematical formulas to define shapes, allowing infinite scaling without quality loss.
Typography
The art and technique of arranging type to make written language legible, readable, and visually appealing.
Color Theory
A framework for understanding how colors work together, including color relationships, harmony, and psychological effects.
Raster Graphics
Digital images composed of a grid of pixels, where each pixel contains color information.
Resolution
The amount of detail in an image, typically measured in pixels per inch (PPI) or dots per inch (DPI).