Logo Design
Definition: The process of creating a visual symbol or icon that represents a company, brand, or organization.
Understanding Logo Design
Logo design is a specialized discipline within graphic design focused on creating memorable, distinctive visual marks that serve as the cornerstone of brand identity. A well-designed logo communicates the essence of a brand instantly and consistently across all touchpoints, from business cards to billboards. Modern logo design balances simplicity with uniqueness, ensuring the mark works at any size and in any context. The process typically involves research, conceptualization, sketching, refinement, and final production in multiple formats.
Examples
Wordmarks like Google
Symbols like Apple
Combination marks like Adidas
Emblems like Starbucks
Related Terms
Brand Identity
designThe collection of visual elements that represent and distinguish a brand, including logos, colors, typography, and imagery.
Typography
designThe art and technique of arranging type to make written language legible, readable, and visually appealing.
Vector Graphics
designDigital images created using mathematical formulas to define shapes, allowing infinite scaling without quality loss.
Color Theory
designA framework for understanding how colors work together, including color relationships, harmony, and psychological effects.
More design Terms
Brand Identity
The collection of visual elements that represent and distinguish a brand, including logos, colors, typography, and imagery.
Vector Graphics
Digital images created using mathematical formulas to define shapes, allowing infinite scaling without quality loss.
Typography
The art and technique of arranging type to make written language legible, readable, and visually appealing.
Color Theory
A framework for understanding how colors work together, including color relationships, harmony, and psychological effects.
Raster Graphics
Digital images composed of a grid of pixels, where each pixel contains color information.
Resolution
The amount of detail in an image, typically measured in pixels per inch (PPI) or dots per inch (DPI).