Typography
Definition: The art and technique of arranging type to make written language legible, readable, and visually appealing.
Understanding Typography
Typography is both an art and a technical discipline concerned with the visual appearance and arrangement of text. It encompasses the selection of typefaces, point sizes, line lengths, line spacing, letter spacing, and the overall visual hierarchy of text on a page. Good typography enhances readability, establishes visual hierarchy, and contributes to the overall mood and effectiveness of a design. In branding, typography choices help define brand personality and ensure consistency across all communications.
More design Terms
Logo Design
The process of creating a visual symbol or icon that represents a company, brand, or organization.
Brand Identity
The collection of visual elements that represent and distinguish a brand, including logos, colors, typography, and imagery.
Vector Graphics
Digital images created using mathematical formulas to define shapes, allowing infinite scaling without quality loss.
Color Theory
A framework for understanding how colors work together, including color relationships, harmony, and psychological effects.
Raster Graphics
Digital images composed of a grid of pixels, where each pixel contains color information.
Resolution
The amount of detail in an image, typically measured in pixels per inch (PPI) or dots per inch (DPI).