Conversion Rate
Definition: The percentage of visitors who complete a desired action, such as making a purchase or signing up.
Understanding Conversion Rate
Conversion rate is a key marketing metric that measures the percentage of users who take a desired action. It's calculated by dividing the number of conversions by total visitors and multiplying by 100. For e-commerce, this might be purchases; for lead generation, it might be form submissions. Conversion Rate Optimization (CRO) involves testing and improving elements to increase this percentage. Industry benchmarks vary widely by sector and conversion type.
More marketing Terms
Content Marketing
A strategic marketing approach focused on creating and distributing valuable content to attract and engage a target audience.
SEO (Search Engine Optimization)
The practice of optimizing websites and content to rank higher in search engine results pages.
Call to Action (CTA)
A prompt that encourages users to take a specific action, such as signing up, buying, or learning more.
Social Media Marketing
Using social media platforms to promote products, services, or brands and engage with target audiences.
Landing Page
A standalone web page created specifically for a marketing campaign, designed to convert visitors.