SEO (Search Engine Optimization)
Definition: The practice of optimizing websites and content to rank higher in search engine results pages.
Understanding SEO (Search Engine Optimization)
Search Engine Optimization is the process of improving a website's visibility in organic (non-paid) search results. SEO involves technical optimization (site speed, mobile-friendliness), on-page optimization (keywords, meta tags, content quality), and off-page optimization (backlinks, social signals). The goal is to increase relevant traffic by appearing higher in results for target keywords. SEO is crucial for long-term digital marketing success and brand visibility.
More marketing Terms
Content Marketing
A strategic marketing approach focused on creating and distributing valuable content to attract and engage a target audience.
Call to Action (CTA)
A prompt that encourages users to take a specific action, such as signing up, buying, or learning more.
Social Media Marketing
Using social media platforms to promote products, services, or brands and engage with target audiences.
Conversion Rate
The percentage of visitors who complete a desired action, such as making a purchase or signing up.
Landing Page
A standalone web page created specifically for a marketing campaign, designed to convert visitors.