Social Media Marketing
Definition: Using social media platforms to promote products, services, or brands and engage with target audiences.
Understanding Social Media Marketing
Social media marketing is the use of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to build brand awareness, engage with customers, and drive business goals. It includes organic content creation, community management, influencer partnerships, and paid advertising. Effective social media marketing requires understanding platform-specific best practices, creating engaging content, and maintaining consistent brand presence.
More marketing Terms
Content Marketing
A strategic marketing approach focused on creating and distributing valuable content to attract and engage a target audience.
SEO (Search Engine Optimization)
The practice of optimizing websites and content to rank higher in search engine results pages.
Call to Action (CTA)
A prompt that encourages users to take a specific action, such as signing up, buying, or learning more.
Conversion Rate
The percentage of visitors who complete a desired action, such as making a purchase or signing up.
Landing Page
A standalone web page created specifically for a marketing campaign, designed to convert visitors.