Landing Page
Definition: A standalone web page created specifically for a marketing campaign, designed to convert visitors.
Understanding Landing Page
A landing page is a dedicated web page designed to receive traffic from a specific source (like an ad or email) and convert visitors toward a single goal. Unlike regular website pages, landing pages are focused and distraction-free, with one clear call to action. They typically include a headline, benefits, social proof, and a form or button. Landing page optimization involves A/B testing elements to maximize conversion rates.
More marketing Terms
Content Marketing
A strategic marketing approach focused on creating and distributing valuable content to attract and engage a target audience.
SEO (Search Engine Optimization)
The practice of optimizing websites and content to rank higher in search engine results pages.
Call to Action (CTA)
A prompt that encourages users to take a specific action, such as signing up, buying, or learning more.
Social Media Marketing
Using social media platforms to promote products, services, or brands and engage with target audiences.
Conversion Rate
The percentage of visitors who complete a desired action, such as making a purchase or signing up.