Break-Even ROAS Calculator
Estimate the ad revenue needed to cover advertising from your pre-ad contribution margin. Use margin after variable selling costs.
Live result
Break-even ROAS
1.67×
Revenue needed to cover ads
$1,666.67
Calculated in your browser. No account needed. Your numbers are not sent to Studio24.
The formula
Break-even ROAS = 1 ÷ contribution margin as a decimal. Required revenue = ad spend ÷ contribution margin.
Worked example
With 60% pre-ad contribution margin, break-even ROAS is 1.67×. A 1,000 ad spend requires about 1,666.67 in revenue.
How to use the result
Use contribution margin after product cost, fulfillment, fees and expected returns so the threshold reflects the economics of a sale.
What this calculation leaves out
This covers advertising and included variable costs only. It excludes overhead, tax and desired profit. A zero contribution margin has no finite break-even ROAS.
Put the result to work.
Use the campaign angle generator to turn your next improvement into a draft. Try three standard text drafts with an account, then choose a plan when you need more.
Explore Campaign Angle Generator