Conversion Rate Calculator
Calculate conversions as a percentage of eligible visits. Use the same timeframe and visitor definition for both numbers.
Live result
Conversion rate
3%
Calculated in your browser. No account needed. Your numbers are not sent to Studio24.
The formula
Conversion rate = completed conversions ÷ eligible visits × 100
Worked example
60 purchases from 2,000 eligible visits gives a 3% conversion rate.
How to use the result
Define the conversion before comparing periods: a lead, trial or purchase can each be measured, but they are different outcomes.
What this calculation leaves out
Multiple conversions per visit can produce a rate above 100%. For a visitor conversion rate, count visitors who converted rather than events. This does not establish causality or statistical significance.
Put the result to work.
Use the landing page copy audit to turn your next improvement into a draft. Try three standard text drafts with an account, then choose a plan when you need more.
Explore Landing Page Copy Audit