ROAS Calculator
Calculate attributed revenue per unit of advertising spend. Compare the result with your margin before deciding whether a campaign is profitable.
Live result
Return on ad spend
5×
Calculated in your browser. No account needed. Your numbers are not sent to Studio24.
The formula
ROAS = attributed revenue ÷ advertising spend
Worked example
5,000 in attributed revenue from 1,000 in ad spend is 5× ROAS.
How to use the result
A 5× ROAS means five units of revenue for every one unit spent on ads. It does not mean five units of profit.
What this calculation leaves out
ROAS excludes product cost, fulfillment, refunds, payment fees and overhead. Attribution windows and models can materially change the numerator.
Put the result to work.
Use the campaign angle generator to turn your next improvement into a draft. Try three standard text drafts with an account, then choose a plan when you need more.
Explore Campaign Angle Generator