Customer Acquisition Cost Calculator
Calculate acquisition spend per new paying customer. Include the sales and marketing costs you intend to compare.
Live result
Cost per new customer
$60.00
Calculated in your browser. No account needed. Your numbers are not sent to Studio24.
The formula
CAC = acquisition costs ÷ new paying customers
Worked example
3,000 in sales and marketing costs to acquire 50 customers is a CAC of 60.
How to use the result
Use fully loaded costs for business planning, or clearly label a paid-media-only CAC. Compare it with contribution profit over the customer’s lifetime.
What this calculation leaves out
Long sales cycles can separate spending from customer acquisition. Blended CAC can hide large differences between channels and customer segments.
Put the result to work.
Use the marketing plan generator to turn your next improvement into a draft. Try three standard text drafts with an account, then choose a plan when you need more.
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