Campaign ROI Calculator
Estimate campaign return after direct product costs and campaign spend. Use contribution profit rather than revenue as the starting point.
Live result
Campaign contribution
$2,000.00
Campaign ROI
200%
Calculated in your browser. No account needed. Your numbers are not sent to Studio24.
The formula
Campaign contribution = revenue − direct costs − campaign cost. ROI = campaign contribution ÷ campaign cost × 100.
Worked example
5,000 revenue − 2,000 direct costs − 1,000 campaign cost = 2,000 contribution. Dividing by 1,000 campaign cost gives 200% ROI.
How to use the result
Include creative and distribution costs in campaign cost, and use direct costs appropriate to the sales being attributed.
What this calculation leaves out
This is not net business profit. It excludes overhead and tax, and attribution does not prove that the campaign caused every sale.
Put the result to work.
Use the a/b test idea generator to turn your next improvement into a draft. Try three standard text drafts with an account, then choose a plan when you need more.
Explore A/B Test Idea Generator