Email Click-Through Rate Calculator
Calculate unique click-through rate from delivered emails. Use clicks and deliveries from the same campaign and exclude known bot traffic where possible.
Live result
Unique email click-through rate
3.5%
Calculated in your browser. No account needed. Your numbers are not sent to Studio24.
The formula
Email CTR = unique recipients who clicked ÷ delivered emails × 100
Worked example
35 recipients who clicked from 1,000 delivered emails gives a 3.5% CTR.
How to use the result
CTR measures clicks among delivered messages. Click-to-open rate has a different denominator and is not calculated here.
What this calculation leaves out
Security scanners can inflate click counts. Use unique human recipients, consistent reporting and downstream conversion data.
Put the result to work.
Use the email sequence generator to turn your next improvement into a draft. Try three standard text drafts with an account, then choose a plan when you need more.
Explore Email Sequence Generator